Young's & Co. were looking to revamp their cocktail offering to capitalise on the growing cocktail and spirits trend. Primarily, the objective of the project was to create an internal company brand manual to inspire and engage bar managers and their teams to get behind this initiative.

I styled and directed the photoshoots to create a theme for each key serve being featured, focusing on the attributes of each cocktail - such as flavour profile, garnishes, occasion etc. to help bring to life the unique qualities of each cocktail. 

In addition, I created the editorial style and specification for the printed materials and oversaw this from conception to delivery.

The project saw tremendous success within the pub group and following the first publication a further two publications were created to build on this success.