An iconic institution within the city of London, Smiths of Smithfield was acquired by Young's & Co. in 2017. There was an immediate design requirement to overhaul outdated branding to modernise the offer to customers alongside creating new concept branding for a steak restaurant and also a cocktail bar offer.

My work included all new identities for each floor alongside print collateral, website designs and exterior look-and-feel and art direction on the photoshoot.